This has been a sad choice to have to make, only made easier by the way that YouTube appears to be treating the smaller content creator. I’ve been chatting with other creators, who confirm that videos are now being marked as “unsuitable for some advertisers”. My own videos have been marked as such, and there appears to be no reasoning behind it – PUBG may not be completely PG, but half of my PUBG videos have been marked – the others have not. And they’re not all mature ones. Additionally, I’ve had other strictly PG games (Wonderboy: The Dragons Trap, Citadel: Forged with Fire, and ROKH) be marked as such. It states that:
Limited or no ads due to content identified as not suitable for all advertisers.
Your video remains fully playable and is eligible to earn subscription revenue from YouTube Red.
Advertisers avoid placing ads on videos that don’t align with their brand. For example, they may choose not to advertise on content that’s sexually suggestive, includes bad language, or is considered controversial.
What can I do? If you think our automated system got this wrong and your video is suitable for all advertisers, you can request a manual review.”
“Limited ads” and no ads are VERY different things. I may be getting reduced money or ZERO money. I can request a “manual review”, but I’ve hear rumours that unless your video has over 1,000 views, it won’t be reviewed. Now I understand that to Mr 1 Million Subs, this is potentially a LOT of lost revenue, but he can request a manual review to get it overturned. To me, it’s a few cents of lost revenue. However, what YouTube fail to seem to grasp is that it’s RELATIVE. No revenue off of my 10 views is proportionally as devastating as no revenue off of 100,000 views. Every cent counts towards hopefully netting me enough money to withdraw it from my Adsense account.
Ok, so thankfully I don’t rely on YouTube to pay my mortgage, or put food on the table form my family, but for a content creator who has around 10,000 subscribers, and who rely on this income, this could be a pretty scary time for them. It appears to me that if you have 1,000 subs, you’re JUST about on the YouTube radar. 10,000 subs puts you at the bottom of the “we do really care, honestly” list. 100,000 subs means you’re effectively increasing YouTube’s revenue, so they’ll listen to you a little. 1 million plus subs and you’re in with a good chance of having your complaints and suggestions considered.
I’ve produced almost 600 videos, spent money on a better PC, recording and production software and audio equipment, and I’ve made a total of £15. I can’t even spend that money, because I have to reach a balance of £60 before I can withdraw it, meaning at the current income ratio I’d have to produce another 1,800 videos over another 18+ years to be able to get that money into my bank account, provided I don’t get further crippled by this monetization issue.
So today, I’ve decided that YouTube as a source of income is a total waste of time if you’re just starting out (or if you are like me and you’ve been creating content since 2011 but not full time, so haven’t been able to invest a lot of time into it because I actually have to pay the mortgage and feed my family with a salary from a “regular” job), or you haven’t got over 10,000 subs already. They don’t care about you. You’re a drop in the ocean.
As from today, I am removing monetization on my entire channel, and I will not be adding any more content to it. Existing content will stay. From this point on, I will now be streaming on Mixer and Twitch, with recorded content going up on my Vid.Me channel (links at the top of the page). So long, YouTube – it’s been a blast, and I’ve made some awesome friends along the way. Hopefully they will follow me to pastures new, and I can continue my journey into content creation on a new platform that actually cares…..